Be the driver campaign
For the first time ever, the Maryland Department of Transportation Motor Vehicle Administration’s (MDOT MVA) Highway Safety Office launched an all-encompassing highway safety campaign focused on safe driving behaviours, aptly named Be the Driver. The animated campaign depicts common situations that drivers, riders, and pedestrians often face and illustrates each road users’ personal responsibility.

Jones & Co did an incredible job with all the illustration, layouts and storyboards and 3rdfloor was responsible for animating the series as well as all the cut-downs and various formats for their social roll-out.

See the full series below, enjoy ;)
Character design
Additional artwork
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